What We Do
We offer tailored, strategic processes for efficient and cost saving results
Research &
benchmarking
We believe that good design begins with an understanding of the product's user, environment, and the market where it will be sold. Additionally, we are convinced that knowledge about competitors is crucial for positioning the product and optimizing market performance. Our research activities are focused on Europe and China
Design Trend Research
User Experience Research
Market Trend Research
Competitor Research & Benchmarking
Competitor Analysis & Teardown
Design Testing
Design &
product strategy
We have collaborated with large organizations such as PHILIPS, SAECO, EINHELL, HITACHI, ELECTROLUX and many others, mastering the strategic approach to design. We provide customized design strategies and reinforce product strategies with the power of design.
Design Process Management
Visual Brand Language (VBL)
Product Strategy
Design for Brand strategy
Design Workshops
Product Design
Product Design is our core interest. With 15+ years of experience, we bring the best ideas to paper and crafting the appearance to perfection.
Ideation
Concept Development
Visualization
Prototyping
User Test material preparation
User Interface Design
Product Graphics & Labels
CMF
.avif)
Digital craftsmanship & Product realization
Turning an idea into a product is a complex task. Our specialists guide you through the process, from the design concept to the actual product and through manufacturing. Our team has extensive experience working with suppliers and engineers, collaborating to bring the best solutions to life.
Technical study (draft angles, manufacturability)
ALIAS A-Class surfacing
CREO production preparation
Technical consulting
Engineering
AI video & CAD visualization
With the rapid development of AI technologies, designers are unlocking new skills. To ensure that visuals such as images, animations, and motion pictures align with the right brand identity, we need precise control over generative AI for both still images and videos. Our team excels in leading, producing, and editing TV-ad-like movies to introduce concepts, promote technologies, and create social media content for new products.
Tailored storytelling
Branded AI videos
CAD animation
Concept explanatory videos
Social media content
“LAB Design Consulting has worked with Versuni /Philips for many years as a partner in delivering strategical and product design projects. They are able to integrate as part of the design team, delivering the full process from consumer insight to production.
Delivering consistently high design quality on projects across our different categories.”
Calum Armstrong
Global Head of Experience Design
Versuni Domestic Appliances
Our general process
