Philips HomeSafety

LAB Design Consulting had the honor to participate in and lead a unique design project for Versuni / Philips Domestic Appliances. The mission, called Home Safety, is a pioneering development program aimed at reinventing the world of home security systems. As a new initiative, this brings enormous fun and great challenges at the same time.

We began with a market overview and User Journey, carefully placing each piece of the project in its appropriate position. We addressed the users' needs, including privacy requirements, usability touchpoints, and appearance trends, to ensure the products seamlessly integrate into the home environment and everyday life. It's not just about a single product; it's about the synergy within the product family. HomeSafety is a system defined by its connected devices and the DNA inherent in each unit.

Reinventing means starting everything from scratch, pushing the boundaries of technology to create something that doesn't exist yet. This is precisely what we did with the new-in-class indoor home camera. To differentiate the product from competitors, we had to envision something that seamlessly blended into the home environment, like a piece of art or a speaker – something friendly and iconic. To realize this vision, we worked closely with an excellent technical development team, challenging ourselves in mechanical design, including moving mechanisms and breakthrough production solutions for parting construction.