We are a strategic design agency with 15+ years of worldwide experiences.
We design and manage from research to engineering.
We believe in beautifully crafted, useful products that brings happiness and ease of mind to the users, yet create great business opportunities for brands. Our team has various experiences from different industries and organisations, such as Philips, Einhell, Hitachi, Siemens, Electrolux, BMW, Volkswagen, Bosch and many others. We design Great Products for Great Brands.
Meet the team
Introducing our in-house core team. As our global team continues to grow, we have begun building our resources in China as well.
LEVENTE SZABÓ
Global Director of Design & Strategy
Managing Director
Our founder, Levente, worked for 5 years at Electrolux in Italy until 2014 when he moved to a global design agency and led their Shanghai studio until 2020 as the Vice President of Design. During these times, he worked on and led projects for international companies such as Electrolux, Bosch, Hitachi, Siemens, Philips, Bissell, Bose and many others. Levente specializes in helping companies establish their design strategy and design processes. With the launch of LAB in 2020, he assembled an A-Team of designers to serve great brands.
CSONGOR NAGY-ZOLTÁN
Technical lead & design manager
Csongor spent many years in Germany working for a global automotive agency. Having been involved in numerous concept car projects, he brings us extensive knowledge of CAD design methodologies. Csongor is a real problem solver when it comes to challenges in the process of turning ideas into reality. Currently, being an excellent designer he also serves as one of our account managers.
JÓZSEF SZABÓ
Technical lead & design manager
After working for various automotive companies, József joined our team with an engineering background and extensive experience in A-class surfacing. Possessing deep technical knowledge of production and a creative mindset, he excels in translating design concepts into reality. József is a true digital craftsman and serves as one of our account managers.
MÁRTON KISPÁL
Product design & visualization
Márton joined our team right after graduating from Moholy-Nagy University. He worked his way up, becoming an excellent designer with a strong skill set in digital visualization and seniority in design research.
ENIKŐ JUHÁSZ
Product design & studio engineer
Enikö has a background in both design and engineering, understanding the bridge between creativity and realization. With her skill set, she can seamlessly support design projects from creative ideation to production.
YAN CHEN
PR & Manager to China
Yan grew up in Shanghai, China. After graduating, she worked for various international companies, gaining a deep understanding of Chinese business culture and familiarity with current customer trends. She serves as our liaison to Chinese customers and suppliers, representing our voice in the region.
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ROXY XIA
Office Management & Administration
